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Find out in the FAQ how we bring your brand’s olfactory identity to life.

An olfactory logo is a scent identity designed to represent a brand through smell. It is a custom-made fragrance composition that translates the brand’s values, positioning, and atmosphere into a coherent and recognizable sensory signal. Unlike a simple ambient fragrance, an olfactory logo is not decorative but identity-driven: it makes a space immediately associated with a brand, enhancing memory and emotional perception. From a technical perspective, an olfactory logo is designed to:
  • be stable over time and consistent across different environments
  • not follow the evolutionary logic of personal perfumery
  • integrate into the space without being invasive
In short, an olfactory logo is to the sense of smell what a visual logo is to sight: a distinctive element that contributes to brand recognition through a non-verbal sensory channel.
The Olfice method is a design process where the fragrance is treated as an identity element, not just an aesthetic choice. The process starts with a structured collection of information about the brand and the space and leads to the creation of a scent composition consistent with objectives, audience, and usage context. In summary, the method is based on:
  • defining a sensory objective (what the scent should communicate)
  • translating the brand into an olfactory direction (families, raw materials, textures)
  • development and guided selection through testing until the final fragrance is defined
The result is a fragrance designed to work in real environments, with criteria of stability, diffusion, and consistency.
A project begins with a structured information-gathering phase: objectives, usage context, audience, spaces, and technical requirements. This phase defines a coherent olfactory direction, avoiding generic choices. After the initial analysis, development and testing proceed (also via the Experience Kit) until the final fragrance is defined and applied in the space with appropriate diffusion parameters.
The correct intensity is one that makes the fragrance perceivable without saturating the space. In public environments, the goal is not to “smell it strongly” but to create a coherent, stable, and non-intrusive presence. Determination takes into account:
  • space volume and foot traffic
  • ventilation and air exchange
  • average audience dwell time
  • type of olfactory note (some notes saturate more than others)
Intensity is not just a preference; it is a technical parameter that can be measured and adjusted.
Yes. A scent identity project can include sensitive information: concepts, positioning, brand content, proprietary materials. In such cases, an NDA establishes clear rules on confidentiality and information use.
Diffusion is a key technical component because it determines how the fragrance is perceived in a space. A scent project only works properly if the fragrance and technology are compatible with volume, air exchange, and usage. Olfice can define the most suitable diffusion solution for the context and ensure the fragrance is designed to work with professional systems, avoiding distorted effects (too strong, uneven, or unstable scent).
The Experience Kit includes multiple variants designed based on the brief, with targeted differences (tone, perceived intensity, olfactory direction). Variants are not random scents but structured alternatives for real comparison. The exact number depends on the project and brief complexity, but the goal is always to provide enough options to make precise decisions without diluting the evaluation.
The Experience Kit is a practical tool that allows evaluation and selection of an olfactory direction concretely before finalizing the fragrance. It transforms an abstract brief into a comparable sensory experience. It typically includes:
  • a selection of olfactory variants aligned with the brief
  • instructions for testing (how to smell and evaluate consistently)
  • a comparison framework to make a reasoned choice
The Experience Kit helps make clear decisions, reducing ambiguity and “gut-feeling” choices.
Yes, but sustainability in fragrance design must be defined concretely. It may involve:
  • selection of raw materials and sourcing criteria
  • optimization of diffusion to reduce waste
  • fragrance lifespan and consumption management
  • design choices prioritizing effectiveness at lower intensity
The goal is to balance impact, performance, and olfactory coherence without oversimplification.
Yes. In public or commercial environments, it is important to consider both regulated allergens and olfactory sensitivities (hypersensitivity, discomfort, perception of excess). Focus areas include:
  • formulations designed for ambient diffusion
  • controllable and calibrated intensity
  • olfactory choices that minimize aggressiveness and saturation
Proper diffusion management is part of prevention: often the issue is not the fragrance itself but how it is delivered.
In a scent identity project, the formula is a strategic element and can be treated as a proprietary asset. Exclusivity and ownership depend on project agreements: what matters is defining who can use the fragrance and in which contexts. Generally, a scent identity is designed to ensure:
  • consistent use over time;
  • control over reproducibility;
  • protection of the composition’s distinctive character.
Fragrances for public environments must be designed and used with specific safety criteria: selection of raw materials, formula control, and proper diffusion. Safety depends not only on composition but also on:
  • concentration and amount diffused
  • exposure duration
  • space size and ventilation
A professional ambient fragrance is not evaluated like personal perfume: it is designed for controlled, continuous perception in the environment.
A scent project is suitable for spaces where the audience experience affects brand perception and time quality. It is especially useful when the space is a direct point of contact between brand and people. Typical examples:
  • retail and showrooms
  • hospitality and reception areas
  • offices open to the public
  • event spaces and experiential environments
The key factor is not “what kind of space” but its role in the brand-visitor relationship.
Yes. A correct approach is to begin with a controlled perimeter (one location, area, or specific format) and expand after verifying results. This allows:
  • testing effectiveness and real perception
  • calibrating intensity and diffusion
  • consolidating coherence before expansion
Scaling does not mean changing the fragrance, but replicating the same identity with adapted parameters.
Yes, and this is a typical goal of a scent identity: ensuring perceptual consistency across locations. The same fragrance can be applied in multiple sites, provided diffusion is calibrated according to size, ventilation, and crowding. In practice, the fragrance remains the same, but:
  • quantity and diffusion method change
  • intensity adjustments are made
  • timing and delivery points vary
This maintains the same olfactory signature with consistent performance.
Ambient fragrance is the use of a scent to make a space more pleasant or to characterize it generically. Its main goal is immediate effect: masking unwanted odors, creating a pleasant atmosphere, or accompanying a context. A scent identity is a strategic project: it defines a proprietary olfactory language representing the brand and making it recognizable over time and across physical touchpoints. It is not “a perfume for the space,” but a coherent system connecting scent, perception, and identity. In short:
  • ambient fragrance = effect (comfort, atmosphere)
  • scent identity = meaning (recognition, brand coherence)
The cost depends on concrete variables:
  • complexity of the brief and level of customization
  • number of iterations and tests required
  • space size and testing needs
  • potential integration with diffusion systems
It is not a “standard product” because a scent identity is a bespoke project. Pricing is defined after gathering essential information.
Perceived duration depends on:
  • diffusion type (continuous or scheduled)
  • space characteristics (ventilation, materials, volume)
  • fragrance profile (volatility and tenacity of raw materials)
Professional ambient fragrances are evaluated differently from personal perfumes: the focus is on continuous perception in the environment, achieved through formula and diffusion control.
Time depends on three main factors:
  • clarity of the initial brief
  • speed of feedback during testing
  • need for real-space testing
In a scent identity project, the final fragrance is not just “approved by smell” but verified for consistency and performance in the environment. The process usually involves multiple stages: development, testing, optimization, and finalization.
Yes, because professional ambient fragrance is a continuous system: the fragrance is consumed, and the technology requires monitoring. Frequency depends on:
  • hours of use and programming
  • space volume and intensity set
  • dispenser format and system capacity
Maintenance ensures consistent performance and prevents intensity variations or malfunctions.