Our Method
We guide your brand through an olfactory experience designed to be unique and memorable.
How we give form to your brand
A sensory journey that transforms your identity into an exclusive fragrance.
01.
Listening & Brief
we start from your story, values, and objectives.
02.
Sensory Translation
selection of raw materials for your moodboard.
03.
Smelling Session & Prototypes
in-lab creation with expert perfumers.
04.
Finalization & Production
development of a bespoke olfactory logo.
Why we chose this method
We believe in listening and collaboration with the client because our goal is to distill stories and values into exclusive, unique, and strategic fragrances.
To create brand identities that breathe.
Why Choose Olfice
- Creative protection: formulas are safeguarded by copyright, NDAs, and consultancy agreements.
- Give form to your brand: combining scent with brand experience allows your identity to breathe.
- Reliable technical partner: production managed by certified and trusted suppliers.
- MoosBox & sensory marketing: integrates audio branding for a complete multisensory experience.
Il nostro impatto
20
of customers perceive the fragrance as distinctive and memorable.
12
projects successfully completed in boutiques, hotels, and showrooms.
35
multisensory collaborations with MoosBox.
Begin your olfactory journey
Together, we explore your brand’s composition through a dedicated consultation and distill its identity into a unique essence.
FAQ
Have a question?
Find out in the FAQ how we bring your brand’s olfactory identity to life.
An olfactory logo is a scent identity designed to represent a brand through smell. It is a custom-made fragrance composition that translates the brand’s values, positioning, and atmosphere into a coherent and recognizable sensory signal.
Unlike a simple ambient fragrance, an olfactory logo is not decorative but identity-driven: it makes a space immediately associated with a brand, enhancing memory and emotional perception.
From a technical perspective, an olfactory logo is designed to:
- be stable over time and consistent across different environments
- not follow the evolutionary logic of personal perfumery
- integrate into the space without being invasive
The Olfice method is a design process where the fragrance is treated as an identity element, not just an aesthetic choice. The process starts with a structured collection of information about the brand and the space and leads to the creation of a scent composition consistent with objectives, audience, and usage context.
In summary, the method is based on:
- defining a sensory objective (what the scent should communicate)
- translating the brand into an olfactory direction (families, raw materials, textures)
- development and guided selection through testing until the final fragrance is defined
A project begins with a structured information-gathering phase: objectives, usage context, audience, spaces, and technical requirements. This phase defines a coherent olfactory direction, avoiding generic choices.
After the initial analysis, development and testing proceed (also via the Experience Kit) until the final fragrance is defined and applied in the space with appropriate diffusion parameters.
The correct intensity is one that makes the fragrance perceivable without saturating the space. In public environments, the goal is not to “smell it strongly” but to create a coherent, stable, and non-intrusive presence.
Determination takes into account:
- space volume and foot traffic
- ventilation and air exchange
- average audience dwell time
- type of olfactory note (some notes saturate more than others)
The cost depends on concrete variables:
- complexity of the brief and level of customization
- number of iterations and tests required
- space size and testing needs
- potential integration with diffusion systems